One for All
Gessnerallee
Event Identity Design
2022
Event Identity Design
Flyer / Signage / Online Presentation
for Lhaga Namlha Koondhor at the Gessnerallee with photographs by Flavio Karrer
and James Bantone
1-14 Decembre 2022
Forming the central installation of this cycle is a pared down arrangement of mobile horse boxes. The space will be activated and opened with a sonic performance by electronic musician Asma Maroof, whose new work is inspired by the music use to advertise CK One, the iconic, bestselling Calvin Klein perfume commonly touted as a unisex fragrence and formerly marketed under the slogan "one for all'' in a campaign faced by the nubile waif of the moment, Kate Moss.
Something the scent of a microgeneration, the remnants of this campaign are remembered as a brief moment of group, social, pheremonic identification: the breeding of indifference.
.
![](https://freight.cargo.site/t/original/i/825fed7413a0043080b065dcde83dbe0d08a29c0fd0262180822b7011bb6c5d8/Bildschirmfoto-2022-03-22-um-16.40-Kopie.jpg)
![](https://freight.cargo.site/t/original/i/be18d20cf5750a59940170aebd13138a599c9a964c197f624f27ec57a51e0503/BalmerHahlen_ES_Sante_Street-scaled-Kopie.jpg)
![](https://freight.cargo.site/t/original/i/255c548e509dddbab51a42cca0694a45b9b83ddd41cb44df748c4a0c40e8c282/original_69b8a82cb258a1b3aef311be01ac999a-Kopie.jpg)
![](https://freight.cargo.site/t/original/i/3699c39babc9f343687c74befebe74cfc7f71ee52a2a439e1e80a357d26a1163/halftone9.jpg)
![](https://freight.cargo.site/t/original/i/d7eddde6e5d6fc81ae2272e87cf751b7b8e6daa07ce7433ea6da2d3d41768a5c/ssss.png)
![](https://freight.cargo.site/t/original/i/9e5140773933cbaa3318e1fbd26a4f870a79f1fbe64328f24efab5d8bb13aab5/iphone-13-pro-max-mockup_freebie-Kopie.png)
![](https://freight.cargo.site/t/original/i/7f7cd1a2676351790bebd31e4502ee78a8f587682754acf48638451bb9cc59a9/shgd.png)
![](https://freight.cargo.site/t/original/i/ec141488ad899bf5a03d83a571d9d10f9bd49e2d65e22156ec5e0459c09584f0/ss.png)
![](https://freight.cargo.site/t/original/i/426883533e4faa545a704a2fa5e9c7d1df088600b69d21c02d60e74e6e108dc9/sdsd.png)
![](https://freight.cargo.site/t/original/i/f1118f14da6fc942be78040ce0a5b8396675ad059390864ec8e49e36f272d25b/sdvys.png)
![](https://freight.cargo.site/t/original/i/eafcd4dd2d26c5fea4c29ec30294d6f457b1de0a36575988beb5eb93a53912f1/sds.png)
One for All
Gessnerallee
Event Identity Design
2022
︎ Event Identity
Design / Flyer / Signage / Online Presentation
︎ 1-14 Decembre
2022
Forming the central installation of this cycle is a pared down arrangement of mobile horse boxes. Opened with a sonic performance by electronic musician Asma Maroof, whose new work is inspired by the music use to advertise CK One, the iconic, bestselling Calvin Klein perfume commonly touted as a unisex fragrence and formerly marketed under the slogan "one for all'' in a campaign faced by the nubile waif of the moment.
![](https://freight.cargo.site/t/original/i/825fed7413a0043080b065dcde83dbe0d08a29c0fd0262180822b7011bb6c5d8/Bildschirmfoto-2022-03-22-um-16.40-Kopie.jpg)
![](https://freight.cargo.site/t/original/i/be18d20cf5750a59940170aebd13138a599c9a964c197f624f27ec57a51e0503/BalmerHahlen_ES_Sante_Street-scaled-Kopie.jpg)
![](https://freight.cargo.site/t/original/i/255c548e509dddbab51a42cca0694a45b9b83ddd41cb44df748c4a0c40e8c282/original_69b8a82cb258a1b3aef311be01ac999a-Kopie.jpg)
![](https://freight.cargo.site/t/original/i/3699c39babc9f343687c74befebe74cfc7f71ee52a2a439e1e80a357d26a1163/halftone9.jpg)
![](https://freight.cargo.site/t/original/i/d7eddde6e5d6fc81ae2272e87cf751b7b8e6daa07ce7433ea6da2d3d41768a5c/ssss.png)
![](https://freight.cargo.site/t/original/i/9e5140773933cbaa3318e1fbd26a4f870a79f1fbe64328f24efab5d8bb13aab5/iphone-13-pro-max-mockup_freebie-Kopie.png)
![](https://freight.cargo.site/t/original/i/7f7cd1a2676351790bebd31e4502ee78a8f587682754acf48638451bb9cc59a9/shgd.png)
![](https://freight.cargo.site/t/original/i/ec141488ad899bf5a03d83a571d9d10f9bd49e2d65e22156ec5e0459c09584f0/ss.png)
![](https://freight.cargo.site/t/original/i/426883533e4faa545a704a2fa5e9c7d1df088600b69d21c02d60e74e6e108dc9/sdsd.png)
![](https://freight.cargo.site/t/original/i/f1118f14da6fc942be78040ce0a5b8396675ad059390864ec8e49e36f272d25b/sdvys.png)
![](https://freight.cargo.site/t/original/i/eafcd4dd2d26c5fea4c29ec30294d6f457b1de0a36575988beb5eb93a53912f1/sds.png)