Bad Habit
Art Direction
Rad Cartier + LeDiouk
2023
︎Art Direction by me
︎Written by Merlin Modulaw
︎Cinematography &
Color- grading
by Christopher Wheatley
︎1st AC Esteban Mathieu
︎2nd AC Floriane Vivier
︎Hair by Salomé Narolles
︎ Production
by Samy Ghafili
︎ Shot at Studio de l‘Arche
︎Executive Producer
by Avlanche
︎ July 2023.
"Bad Habit" is an artistic endeavor that finds its soul in the beauty of simplicity. As the art director for the music video featuring Rad Cartier and LeDiouck, the central aim was to embrace reduction and minimalism while accentuating the raw, unfiltered essence of the performers.
With a deliberate choice of raw aesthetics and subtle nuances, "Bad Habit" reflects the genuine journey of the artists, paying homage to the art of simplicity and the power of unfettered expression. Join us in this artistic exploration, where less becomes more, and the essence of the music is laid bare for all to experience.
- Art Direction by me
- Written by Merlin Modulaw
- Cinematography & Color-grading
by Christopher Wheatley
- 1st AC Esteban Mathieu
- 2nd AC Floriane Vivier
- Hair by talented Salomé Narolles
- Production by Samy Ghafili
- Shot at Studio de l‘Arche
- Executive Producer by Avlanche
From March 2023 to May 2023.
"Bad Habit" is an artistic endeavor that finds its soul in the beauty of simplicity. As the art director for the music video featuring Rad Cartier and LeDiouck, the central aim was to embrace reduction and minimalism while accentuating the raw, unfiltered essence of the performers.
With a deliberate choice of raw aesthetics and subtle nuances, "Bad Habit" reflects the genuine journey of the artists, paying homage to the art of simplicity and the power of unfettered expression. Join us in this artistic exploration, where less becomes more, and the essence of the music is laid bare for all to experience.
With a deliberate choice of raw aesthetics and subtle nuances, "Bad Habit" reflects the genuine journey of the artists, paying homage to the art of simplicity and the power of unfettered expression. Join us in this artistic exploration, where less becomes more, and the essence of the music is laid bare for all to experience.
